If you wear properly fitting shoes with cotton socks you are more likely to develop blisters. Technical socks wick moisture from your feet and hold their shape. You should not feel the seams that shape the heel and close the toe of a sock. We have no-show, quarter, and crew lengths in various weights. We stock a variety of styles from Balega, Feetures, Asics, Brooks, Swiftwick, Stance, Thorlo, and Injinji. We have the best selection of running socks in the region.